Ferromat is the largest automotive private-owned motor oil company in Israel, with a vast market-share
The company was founded in 1985 by Mr. Simon Reshef, the CEO, and joined the Zbeda Group in 1994, which made the group the biggest automotive aftermarket supplier in Israel, covering most of the automotive sectors
Ferromat is active in the following product range:
- Motor oils
- Filters
- Additives
- Car care
- DIY
Ferromat has over 2,000 customers in the private sector: garages, gas stations, car wash and lubricant stations, automotive accessory and spare parts stores and building supply stores
Ferromat is well-known in the Israeli aftermarket for its extensive marketing actions, which allows the company to focus on a wide portfolio of leading brands and find a suitable position for each one of them
The company invests tremendously in helping its customers promote their products by technical trainings or by point of sales materials, advertising and internet campaigns
Ferromat is well-known for its market leadership in the motor oil segment and therefore just recently started operating in the filtration business to complete its motor oil range
Among the brands represented by Ferromat, you may find the most well-known brands in the world such as: STP, Liqui Moly, American Eagle, Prestone , Wolf, GS Caltex/KIXX oil, ENEOS, Turtle Wax, Armor All etc., which meets Ferromat’s policy to bring the market the best quality products with most competitive price and service
All operations are done by ATLAS who is responsible for serving all the group’s logistic needs and wishes. ALTLAS operates from a state of the art logistic warehouse with a large fleet of delivery truck
